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AAA Short Black Talk - ARK to Coca-Cola Place: PR1117

Paul Reidy
Formal CPD
1 Hour - FORMAL
Duration: 00:35:24

Paul Reidy’s description of the processes and influences relating to the design development of this building at 40 Mount Street North Sydney provides a facinating insight into how a building of substance comes about.

The design outcome is dependent on having a quality team able to communicate about complex issues in a simple and effective manner and the introduction of Building Information Modeling (BIM) in the very early stages of this project have resulted in a benefit to owner and the community.

  • Appreciate the many external factors such as: design brief, context and user intent, which need to be effectively addressed to create a quality, civic, architectural design.
  • Understand how potential limitations can be turned into positive outcomes through innovation of communication & design.
  • Understand that successful architectural design can help generate a successful commercial outcome
  • Appreciate the opportunity of using new design integration tools such as BIM
Recognised by the NSW ARB, ARB of Victoria, BA of Qld, AB of WA, Work Stds Tas, APB of SA, PIA, AILA & BDA


    Paul Reidy is a Principal and the Director of Design at Rice Daubney. Now in its 35th year the firm has grown to be one of the largest architecture practices in Sydney with an established history of designing award winning and iconic commercial, retail, health, defence and town centre spaces.

    As the Director of Design, Paul continues to work across all sectors of the business devising strategy and leading the design teams through the development of the design on many of their innovative projects.  Paul constantly challenges the parameters and constraints of all projects to arrive at innovative design and sustainable outcomes in financial, social and environmental terms.

    From the establishment of a project through to the completion of a building on site, Paul is always working towards clarity of vision and purpose underlying each design. His design expertise and involvement is significant, in the evolution of not only the architectural form but also the environmental strategies that make Rice Daubney projects world class.

    Paul’s strength is working on large complex projects bringing clarity of thought and concept, resolving multiple drivers and influencing factors. Recently he has been responsible for the initial concept design and feasibility study for large commercial projects such as 1 Denison Street, and the much lauded Coca – Cola Place (the Ark) in North Sydney. Other recent projects include the mixed use development 825 Ann Street in Fortitude Valley Brisbane and the major town centre retail project Orion Town Centre in Greater Springfield Queensland.

    He is an accomplished innovator and is always seeking outcomes that expand and maximise the given opportunity and is a sustainability advocate and facilitator on all projects.

    Paul holds a Bachelors Degree in Architecture from the Hull School of Architecture.